Top 10 Real Estate Agents Websites: Stand out in the Competition

Top 10 Real Estate Websites to Stand Out in the Competition

1. User-Friendly navigation

1.1 Intuitive search filters

The best realty websites have intuitive filters that help users find the perfect home. Zillow has some of the best search filters. Users can enter criteria like location, budget, number and type of bedrooms, bathrooms, and desired features, such as a pool, waterfront view, or price range. This allows buyers to narrow down their choices and find properties that fit their needs.

Realtor.com has a great search engine that is intuitive. Their advanced filtering allows users to search for houses based on the school district, nearby amenities, and commute time to work. This level customization ensures the user is only shown properties that match their lifestyle and preferences.

Redfin, another real estate website, offers excellent search filters. Users can filter results by listing status or keyword, as well as the usual criteria such a price and location. This level is designed to help users find properties that are tailored to their needs.

The best real-estate agent websites are those that use intuitive filters to help their users find the home they want quickly and efficiently. Zillow.com. and Redfin.com are some of the websites that excell in this area.

1.2 Easy to Use Map Feature

The ability to find the best real estate agent by using a map feature that is easy to use makes a big difference. One of the best real estate agent websites that offers this convenient tool is Realtor.com. Their map feature allows users to easily search for properties in specific areas, view listings in map form, and even check out the surrounding neighborhood.

One key advantage of using the map feature on Realtor.com is the ability to see all available listings in a particular area at a glance. This visual representation makes comparing properties easy and gives users a sense of what the market is like in their desired location.

In addition to searching on the map for properties, users can also gain access to a wealth information about each listing including photos, property information, and contact details for the listing agency. This makes it simple to gather all the information you need to make an informed decision about a potential property.

Another great feature is the ability to filter the search results based upon specific criteria. This includes price ranges, bedrooms and bathrooms. This helps users narrow their search to properties that meet their preferences and needs.

The map feature is a great tool for anyone who wants to buy or sell their home. Its user friendly interface, comprehensive properties information, and customizable searches make it a standout on one of best real estate agent website available.

2. High-Quality Property Listings

Detailed Descriptions

1. Zillow is one of the best websites for real estate agents. Zillow offers detailed descriptions about the properties available for purchase or rent.

2. Zillow offers high-quality pictures of properties as well as detailed details about each listing such as price, square footage and number of bedrooms and baths.

3. In addition to property details, Zillow also provides information about local schools, crime rates, and nearby amenities, making it a valuable resource for homebuyers looking to make an informed decision.

4. Zillow’s easy-to-use interface allows users the ability to search for property based on their preferences. This includes location, price range, or type of property.

5. Realtor.com is a website that we highly recommend. Realtor.com provides comprehensive listings for homes for sale as well as rental and commercial properties.

6. Realtor.com offers detailed descriptions for each property including photos, floorplans, and virtual tours. This allows users to fully understand what each listing has on offer.

7. The website offers a wide range of tools and resources to homebuyers and seller, including mortgage calculators, real-estate guides, and market trend information, making it an all-in-one resource for everything real estate.

8. The search filters on Realtor.com allow users to narrow their options by a variety of criteria, including property type, price range and amenities. This makes it easier to find the right property.

9. Overall, Zillow and Realtor.com are two of the best real estate agent websites that provide detailed descriptions of properties, helpful tools and resources, and a user-friendly experience for homebuyers and sellers alike.

2.2 Professional Photography

When it comes down to professional photography, there are some key elements that will make a website standout.

Priority one is to have high-quality photos. A skilled photographer can capture the property at its best, showcasing all its features in a way that appeals to potential buyers.

A clean, user-friendly website design is just as important as high-quality images for real estate agents. This includes easy navigation, clear calls to action, and a layout that highlights the most important information about the properties being showcased.

Consistency plays a major role in professional photography used on real estate websites. Consistency in style and tone is important for all images on a website. It helps establish the brand, and real estate agents hattiesburg makes a strong impression.

Finally, real estate agent sites must be optimized for mobile. It’s important that websites be mobile-friendly, as more people are using smartphones and tablet devices to browse the web. This ensures a seamless user experience on all devices.

Real estate agent websites that focus on these key elements, such as high-quality images and user-friendly designs, can create an engaging online presence, which helps to attract potential customers and ultimately drive sales.

3. Mobile Responsive Design

3.1 Optimized Devices

It is essential that real estate websites are optimized for mobile devices in the digital age. The following three websites stand out as examples of top-notch design and functionality:

1. Zillow

Zillow has a great reputation in the real estate business. Their website is an excellent example of a design that is responsive to different devices. The layout is optimized for viewing on any device, including desktop computers, tablets, and smartphones. Users can easily search properties, view listings and connect with real-estate agents while enjoying a responsive layout that adapts to the device.

2. Realtor.com

Realtor.com is another popular real estate website that excels in providing a user-friendly experience across various devices. The site’s modern and clean design is not only attractive but also functional. It allows for easy navigation and quick access of property listings. Realtor.com provides a consistent experience on any device, including laptops, tablets, and mobile phones.

3. Redfin

Redfin Real Estate is a realty company that has become known for its innovative online home-buying approach. Their website is no different, with a responsive layout that works seamlessly across all devices. From detailed property listings to interactive maps and virtual tours, Redfin’s website offers a wealth of information in a user-friendly format. You can browse listings on your desktop or smartphone. You can also schedule tours and contact real estate agents.

In conclusion, these three real estate agent websites demonstrate the importance of having a design that is optimized for different devices. These websites offer a superior experience to users by ensuring they can access and navigate the website regardless of the device that they are using.

3.2 Fast Loading Speed

1. Zillow Zillow has become one of the most popular websites for real estate, and with good reason. Not only is it user-friendly but it also boasts a blazingly fast loading time. The site has been optimized for fast page loads. This allows users to quickly browse listings without any lag. This fast loading time makes it easier for potential buyers find the information that they need quickly.

2. Realtor.com: Another top real estate website with a fast loading speed is Realtor.com. This site is known for its comprehensive listings and detailed property information. Users can navigate the site and search properties with ease thanks to its fast loading speed. Realtor.com’s responsive design ensures pages load quickly on desktops and mobile devices. It is a great choice for homebuyers who are always on the move.

3. Redfin Redfin was created with speed in the forefront of its mind. The site loads efficiently and quickly, so users can get the information that they need without delay. Redfin’s intuitive map search and search tools allow users to quickly find properties in their desired locations. Redfin is known for its fast loading speed. This allows users to access the information quickly and make informed decisions.

4. Lead Generation Tools

4.1 Contact Forms

4.1 Contact Forms on Real Estate Agent Websites

When it comes to real estate agent websites, having an effective contact form is essential for generating leads and converting potential clients into actual customers. A well-designed contact form can make all the difference in whether or not a visitor decides to reach out to the agent. Here are a few key features of a successful form:

User Friendly Interface: Contact form should be easily accessible on the website. Avoid overwhelming the visitor with too many forms to fill out.

Clear Call to Action: Make certain the contact page includes a clear call-toaction that encourages visitors to contact you. Use action-oriented terminology to encourage them take the next step.

Personalized Fields: Customize the contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.

Responsive Design: Ensure that the contact form is optimized for mobile devices, as many visitors may be accessing the website from their smartphones or tablets. A responsive design allows them to easily fill out the form from any device.

Security: Use security measures like CAPTCHA or SSL encryption for the protection of information submitted in the contact form. This helps build trust and assures visitors that their data is secure.

Automatic Responses: Setup an automated response to acknowledge when the visitor submits a form. This shows professionalism and lets the visitor know that their inquiry has been received and will be addressed promptly.

By incorporating the features into a contact form on a website for a real-estate agent, agents can increase the chances of capturing leads and turning them into customers. A well-designed form can have a significant impact on a website’s success and the business of the agent.

Live Chat Support

There are several factors to consider when looking for the best real estate agent website with live chat support. Firstly, it’s important to look for websites that have a user-friendly interface and are easy to navigate. This will ensure that you can quickly find the information you need and connect with an agent via chat without any hassle.

It’s important to choose a website that offers a responsive, knowledgeable support staff. The best real estate agent websites will have chat support agents who are well-trained and able to answer any questions you may have about the buying or selling process. They should also be able provide personalized guidance based on your preferences and needs.

This feature is also important to consider when choosing a website for a real-estate agent with live chat. Chat support should be available at convenient times so that you can get help when you need it. It’s important to choose websites with chat support available in multiple languages. This will cater to a wide range of clients.

Finally, you should consider the overall reputation and track-record of the realty agent’s website. Look for websites which have positive testimonials or reviews from clients. This will indicate their professionalism and reliability. These guidelines will help you find the best websites for real estate agents that offer live chat to assist you with your real estate needs.

5. Neighborhood Information

5.1 School Rankings

1. Zillow:

Zillow, a popular real-estate website, includes school ratings in its listing information. This site allows users to search for homes based on school ratings, making it a valuable resource for families looking to move to a new area.

2. Redfin:

Redfin offers school ratings on each listing. Users can easily access information about nearby schools, including ratings, test scores, and reviews, helping them make informed decisions about where to live.

3. Realtor.com:

Realtor.com has a comprehensive website for real estate that includes school ratings with its property listings. With detailed information regarding local schools and district, users can research education options before making a purchasing decision.

4. Trulia:

Trulia’s real estate website is user-friendly and includes school ratings with each listing. Trulia provides data on schools, including their ratings. This helps buyers find homes that are in areas where their children can get the best education.

5. Homes.com:

– Homes.com is a valuable resource for homebuyers looking for properties in areas with top-rated schools. The website provides information on educational institutions and school ratings, allowing users compare schools and neighborhoods.

Nearby Amenities

5.2 Nearby Amenities: Best Real Estate Agent Websites

When looking for the perfect house, the proximity of amenities in the surrounding area is an important factor to consider. Real estate agents play a crucial role in helping buyers navigate through the various options available to them. Here are the top 5.2 Nearby Amenities best real estate agent websites that can help you find a home that suits your lifestyle:

1. Zillow:

Zillow is an extremely popular real estate website. It provides users with detailed details about properties and nearby amenities. Users can easily filter their search results based on their preferences, such as schools, restaurants, and shopping centers. Zillow’s user-friendly interface and comprehensive listings make it a top choice for many homebuyers.

2. Realtor.com:

Realtor.com, another popular real estate site, offers a wealth information about properties and the amenities surrounding them. Users can explore their neighborhood using interactive maps, and view detailed information on schools, parks, or other essential services. Realtor.com offers expert advice from real-estate agents who will guide you through the entire home buying process.

3. Redfin:

Redfin has a reputation for being innovative in the real estate industry. It offers users a unique mix of technology with personalized service. The website offers detailed information on properties, including nearby amenities like grocery stores, public transport, and recreational facilities. Redfin’s local agents are able to provide valuable insight into the neighborhoods in which you’re interested, helping you to make an informed decision.

4. Trulia:

Trulia, a user-friendly website for real estate, offers a variety of tools that can help users find the home of their dreams. The website gives detailed information about properties and nearby amenities, such as schools, hospitals, restaurants and other healthcare facilities. Trulia’s “Neighborhood Insights”, a feature that offers valuable information about crime, commute times, local amenities, and more, helps users make informed choices.

5. Homes.com:

Homes.com provides a wealth a information on properties and their surrounding amenities. Users can search homes based on amenities they prefer, such as shopping centers, parks, and medical facilities. Homes.com is also a great resource for homebuyers.

These Nearby Amenities best agent websites can provide valuable insight and resources to homebuyers in order to find a home that meets their lifestyle. Whether you are looking for schools, parks, shopping centers, or healthcare facilities, these websites can help you find a home that suits your preferences. Finding your dream home has never been easier with the help of real estate agents who are experienced and innovative technology.

6. Client Testimonials

6.1 Showcase Positive Feedback

6.1 Showcase Positive Feedback: Best Real Estate Agent Websites

When it comes to finding the best real estate agent websites, showcasing positive feedback is key. Potential clients will want to know that other clients have had positive experiences working with the real estate agent. Here are some examples of real estate agent websites that excel at highlighting positive feedback:

1. Zillow: Zillow, a popular website for real estate, allows users to search homes, connect with agents and read reviews of past clients. Agents’ positive feedback can be displayed prominently on their profiles, helping them to build trust and credibility with potential clients.

2. Realtor.com: Realtor.com, another well-known site for real estate agents, also allows them to display testimonials. This helps to paint an image of the agent’s reliability and professionalism.

3. Redfin: Redfin has a unique approach, including a section called “Recommended Agents” on their website. Agents selected are based on performance and customer feedback. This makes it easy for users find top-rated agents.

4. Keller Williams: Keller Williams, a real estate firm, emphasizes client satisfaction. Their website contains testimonials of happy clients, which demonstrate the agent’s ability to deliver.

5. Coldwell Banker Coldwell Banker’s web site has a “Meet Our Agents”, a section where agents are able to share their client testimonials and success stories. This helps humanize the agent, and establishes a personal connection between them and potential clients.

Positive feedback on agent websites is crucial for building trust and credibility with potential clients. Agents can attract new business by highlighting their past successes and happy customers.

6.2 Build trust with potential clients

Building trust with potential clients is essential for real estate agents looking to succeed in a highly competitive market. One way to establish your credibility is with a user-friendly, well-designed website. This will showcase your knowledge, professionalism, and expertise. Here are 6.2 real estate agent websites which successfully build trust with their potential clients.

1. Zillow.com – Zillow is a popular real estate website that allows users to search for properties, get estimated home values, and find local real estate agents. The website’s easy navigation and clean design make it a trusted source for home buyers and vendors.

2. Realtor.com. Realtor.com is a well-known real-estate website that offers comprehensive property listings, trends in the market, and profiles of agents. The website offers detailed information about property and reliable data to help potential clients make an informed decision when looking for a home.

3. Redfin.com is a real-estate brokerage that offers full-service to buyers and sellers. Their website features intuitive search options, neighborhood guides, and agent reviews, giving potential clients a transparent view of the home buying and selling process.

4. Compass.com Compass is an exclusive real estate brokerage with an elegant and modern website that appeals primarily to high-end customers. The website features stunning photos of properties, market insights, agent profiles and creates a brand image that is exclusive and trustworthy.

5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website includes a variety of resources including property search engines and agent directories that help potential customers feel informed and supported on their real estate journey.

6. SothebysRealty.com – Sotheby’s International Realty, a prestigious agency in the real estate industry, is known for its luxury listings and global agent network. Their website is filled with high-quality images, market reports and agent testimonials. They are positioned as a trustworthy resource for high-end real-estate transactions.

By studying and implementing these top realty agent websites’ best practices, you can enhance and build your online presence. This will help you to build trust with clients who are searching for a reliable and knowledgeable real estate agent.

7. Blog Section

7.1 Provide valuable content

1.

Zillow

Zillow is an extremely popular real estate site that offers not only listings of available properties, but also valuable resources for both buyers and vendors. Users

Find out more

Home values, market trends and even advice for buying or selling a house.

2.

Realtor.com

Realtor.com, another top real estate website, provides buyers and sellers with a wealth information. Users can search properties, find Realtors, and gain market insights to make informed decisions.

3.

Trulia

Trulia’s user-friendly interface is renowned for its detailed property listings. Users can also search for information about schools, crime statistics, and local amenities, which will help them find their perfect neighborhood.

4.

Redfin

Redfin, a real estate website unique in its kind, offers online tools combined with a personal touch from real estate agents. Users can schedule tours, make offers, and even get a commission refund when they buy a home through Redfin.

5.

HomeLight

HomeLight, a platform for connecting buyers and sellers to top real estate agents within their locality. HomeLight offers valuable data on the performance of agents and market trends in order to help users make informed decision.

6.

Estately

Estately has a user friendly website with detailed property listings. It also provides neighborhood information. Users can search homes by specific criteria such as school district and commute time to find the perfect match.

7.

RealScout

RealScout provides users with a comprehensive real estate search platform that includes personalized recommendations. RealScout uses artificial Intelligence to learn the preferences of users and best real estate agent in new york recommend properties that match their criteria.

Establish Authority in the Industry

7.2 Establish Authority in the Industry

To stand out in the competitive real estate world, establishing your authority in the field is essential. To stand out amongst the crowd, real estate agents need to have a strong online profile. Create a website that highlights your experience and expertise.

When it’s time to create the best website for a real-estate agent, there are a couple of key elements that can help establish your authority in this industry. Your website should first and foremost have a professional and clean design that reflects you and sets you apart. This will help you build credibility with your potential clients and convey professionalism.

content of high quality is another important element for a successful website. This includes detailed property listings, informative blog posts, and resources for buyers and sellers. By providing valuable content to your visitors, it is possible to position yourself as an expert in the field.

In addition to your content, it is essential that you showcase your experience. You can do this by using client testimonials, displaying awards and recognitions and showcasing successful transaction. By highlighting a track record of success you can build trust and convince potential clients that you are the right person to help them with their real estate requirements.

search engines can also be used to find your website. This includes using keywords, creating tag, and optimizing page loading speed. By improving your website’s SEO, you can increase your visibility in search results and attract more visitors to your site.

In the competitive market of today, it’s important to establish authority within your industry via your real estate website. By focusing on creating a professional design, providing valuable content, showcasing your expertise, and optimizing for search engines, you can set yourself apart from the competition and attract more clients to your business.

8. Social Media Integration

Share Listings via Facebook, Twitter, Etc.

When it comes to sharing listings on social media platforms like Facebook and Twitter, it is crucial for real estate agents to utilize the best real estate agent websites to reach a wider audience and gain more exposure for their properties.

Zillow is one of the most popular real estate agent websites to share listings. Zillow is a popular website that allows real estate agents to easily share their listings on social media with a few clicks.

Realtor.com is a great website for listing sharing. Realtor.com has a comprehensive database of listings, accurate market statistics, and provides agents the opportunity to share their properties with potential buyers through Facebook, Twitter, YouTube, and more.

Trulia is also a popular choice among real estate agents for sharing listings. Trulia’s interactive map and neighborhood insights help agents create visually appealing listings on social media that are sure attract buyers.

In addition to these websites, agents can also use their own personal websites or blogs to share listings on social media. Agents can increase traffic and engagement by creating a dedicated property page and updating it regularly with new listings.

Agents looking to maximize online presence and connect to a wider audience are advised to use the top real estate agent websites in order to share their listings on social networks. By utilizing these platforms effectively, agents can drive more traffic to their listings and ultimately close more deals in today’s competitive real estate market.

8.2 Increase brand visibility

8.2 Increase your brand visibility with the best real estate agent websites

In the highly competitive world of realty, a strong online presence will help you succeed. A high-quality real estate website can help you increase your brand’s visibility. Here are some of the best real estate agent websites that can help you stand out from the competition:

ZILLOW: One of the most popular websites for real estate in the United States is Zillow. As a realtor, having a Zillow profile can increase your visibility with potential clients. Zillow lets you showcase your listings and receive client reviews. You can also advertise your services.

Realtor.com Realtor.com also ranks highly among the top real estate websites. This website allows you to create a personalized profile, showcase your properties, and connect with potential clients. Realtor.com also offers advertising opportunities to help you reach a wider audience.

TruliaTrulia is an easy-to-use real estate website. It can help you to increase your brand’s visibility. With Trulia, you can create a professional profile, showcase your listings, and connect with buyers and sellers in your area.

Redfin Redfin provides a comprehensive website to real estate agents. Redfin lets you create a profile, list properties, and receive leads.

Century21 Century21 has a powerful website that is available to its agents. Century 21 offers you the opportunity to create your own professional profile, display your properties, and communicate with clients all over the world.

By having a strong brand presence on these real estate agent websites you can increase the visibility of your brand and attract more customers. Optimize your profiles, show off your best listings, engage with potential clients, and maximize your online visibility.

9. Interactive Virtual Tours

Engage visitors with immersive experiences

When it comes down to attracting visitors and creating an immersive experience, there are a number of key elements that will make a website standout from the rest. Here are some tips for creating a site that will inform and captivate your potential clients.

1. High-quality visuals: Visuals are a key component of any real estate website. Visitors can get a better sense of the property by viewing high-quality videos and photos. Whether it’s a stunning sunset view or real estate agent katy tx a spacious kitchen, visually engaging content can draw visitors in and keep them interested.

2. Virtual tours are another way to immerse your visitors in the real estate world. With the advancements in technology it’s easier to create 3D Virtual Tours that allow visitors to experience a property as though they were there personally. This interactive feature will help potential buyers better understand the layout and flow in a property.

3. Information about the neighborhood: A good website for real estate should not only showcase individual properties but should also provide details about the area. This could include information on schools, restaurants or parks that are important to potential buyers. By offering this kind of localized information, a website can help visitors envision themselves living in the area.

4. Responsive design is important to provide a positive user-experience. A real estate website must be mobile-friendly and fully responsive. This means that a website should adapt to various screen sizes and devices to make it easier for users to navigate and explore the properties on their smartphone or tablet. A responsive website design is crucial to keep users engaged and interested.

5. Calls to action are clear: A real estate website must include calls to action that are clearly visible throughout the site to convert visitors into leads. These calls to actions can help guide visitors in the homebuying experience. They could be a button that schedules a showing or a contact form for more information. A website can generate leads and increase conversions by making it easy for visitors contact the site.

Real estate agents can create an immersive and engaging website experience by incorporating these elements. A well-designed website, with its interactive features and high-quality visuals, can leave a lasting impression on visitors. It will also help agents stand out from the crowd in a competitive marketplace.

9.2 Showcase Properties in 3D

The best real estate websites that showcase properties in 3D are those who go above and beyond for a truly immersive experience. Showcase properties is a website which excels in the 3D area.

Virtual tours of listings created using cutting-edge 3D technologies are one of the features that set 9.2 Showcase Properties apart. These 3D virtual tours allow buyers to experience a property just as if they are there. They will get a better idea of the layout, flow, overall feel, and more.

9.2 Showcase Properties, in addition to 3D tour, also offers high quality photography and detailed descriptions for each property on their site. This attention to detail allows potential buyers to get a comprehensive look at a property even before they step inside.

9.2 Showcase Properties also understands how important it is to make the home-buying experience as smooth as possible. Their website is easy to use and navigate, making it easy for buyers to search, view listings and contact agents for additional information.

Overall, the 9.2 Showcase Properties website is a standout agent website which prioritizes both buyer and seller needs. With their innovative use of 3D technology, high-quality photography, and user-friendly interface, they make the process of buying or selling a home a more enjoyable and efficient experience for everyone involved.

10. Contact Information and Call to Action

Display Phone Numbers & Email Addresses Prominently

Displaying your contact info prominently on a website is key to a successful one. Potential clients should be able to easily find your phone number and email address, as this makes it easier for them to reach out to you with any inquiries or to schedule viewings.

This section can be placed at the top of your homepage. This section should appear at the top, so it’s the first thing your visitors see once they land on the site. You can make information stand out by using a contrasting background or text color.

Another effective strategy is to include your contact details in the header or footer of your website. This will ensure that your email address and phone number are visible no matter which page the visitor is on. Including a clickable phone number that allows users to easily call you directly from their mobile device is also a great feature to have.

Some real estate brokers include a website contact form, which allows clients to reach you without the need to dial your number. If you want to communicate directly with clients, it’s important that your phone and email are prominently displayed alongside the form.

In addition, it’s a great idea to make your website mobile-responsive. Most internet users access websites via their smartphones or tablets. Having a mobile-friendly website will allow you to reach out to potential clients wherever they are.

When it comes to building a successful real-estate website, it is important to make your phone number and email address easily accessible. By implementing these strategies and ensuring that your contact information is prominently displayed, you can increase your chances of converting visitors into clients and ultimately growing your business.

10.2 Encourage visitors who are interested in scheduling a consultation to do so

One of the most important features to look for when searching for the best real estate websites is the ability to encourage users to schedule a consult. This is important, as it allows potential clients the ability to reach out and contact the agent in a convenient and easy way to begin the home buying or selling process.

Top real estate agent websites achieve this by prominently displaying a “Schedule a Consultation” button or form on the homepage. This makes it simple for visitors of the website to quickly find out the information they require to take the next steps in their real-estate journey.

In addition to a clear “call-to-action” for scheduling a free consultation, the best websites of real estate agents also provide valuable information and resources to educate their visitors about the real-estate market and buying or selling processes. This can include blogs, videos and market reports.

A user-friendly interface and easy navigation are also key features of websites that encourage users to schedule a consult. Visitors should easily and quickly find the information that they need, such as contact details for the agent, property details, or buyer and seller resources.

Overall, the best websites for realty agents are those who prioritize the needs and wants of their visitors. They make it easier for them to continue their realty journey. These websites are able to help agents attract more clients through the use of valuable resources and clear calls-to actions.